Intro:
- Analysis the question
- Discuss micro elements
- Representational area is class
- Define key terms
Main:
Paragraph 1 - Discuss how mise-en-scene represents class eg. in the clip the police people are casual dressed for work showing they are middle class.
- Darker lighter in the pool room because the guy is doing a lower class thing
- Brighter lighting in Moore's apartment because he is higher class
- The props that were used such as the fags an the way they are smoked (leaving the ash on the floor and tables) shows that they may be working/middle class as they are not to bothered about there appearance.
Paragraph 2 - Discuss how sound represents class eg. they had common accents showing they are middle class
- diegetic sound - woman looks shocked when she gets shouted at - shows she isnt used to it and it upper class
Paragraph 3 - Discuss how camerawork represents class eg. camera angle was level showing they are all the same class therefore equal.
- The secretary who the camera pointed down on showing she was lower class.
Paragraph 4 - Discuss how editing represents class eg. the main man and woman had most shot time showing they are most important and slightly higher class.
- In comparison to the white characters faces, you dont see the black characters face when he hand his 'boss' the note, this shows that they think that he is a lower class than the rest.
Paragraph 5 - Woman with curly hair gets treated better than the common Essex girl. Maybe because of their class.
- the boss policeman seems she when talking to the 'good looking' business man, this she that he may feel intimidated or think his is a lower class incomprehension to him.
Conclusion:
- Bring all the points together and make an overall statement
Friday 21 May 2010
Ethnicity Plan
Intro:
What does representation mean?
Discuss Ethnicity and the micro-elements.
Main:
Camera Work
Black man was shown at the same level to the rest of the minor cast showing that he's equal to them.
The lead white man is shown at a higher angle to others making him appear more authorative.
When the black man enters only his body is shown not his head showing he is not as important.
Mise-en Scene
The black man who delivers the note is wearing a more formal costume of a police outfit.
The majority of the cast are white (colour), showing that the white people are superior which is a stereotype of people at that time.
Sound
The black man stands there and doesn't say anything compared to the white people who are talking alot, showing that he has more respect than the others.
The black guy refers to the other white people as 'Sir' or 'Gov', also showing that he has more respect and they may be superior.
Editing:
The lead white man has longer shot duration than either of the black men, showing he is of higher importance.
This makes the audience feel sympathy for him has he isn't shown as superior as the others.
There aren't any main stereotypes that are obvious to the audience for ethnicity.
Conclusion:
We think that it is an accurate representation of ethnicity at that time, but not for this current time.
What does representation mean?
Discuss Ethnicity and the micro-elements.
Main:
Camera Work
Black man was shown at the same level to the rest of the minor cast showing that he's equal to them.
The lead white man is shown at a higher angle to others making him appear more authorative.
When the black man enters only his body is shown not his head showing he is not as important.
Mise-en Scene
The black man who delivers the note is wearing a more formal costume of a police outfit.
The majority of the cast are white (colour), showing that the white people are superior which is a stereotype of people at that time.
Sound
The black man stands there and doesn't say anything compared to the white people who are talking alot, showing that he has more respect than the others.
The black guy refers to the other white people as 'Sir' or 'Gov', also showing that he has more respect and they may be superior.
Editing:
The lead white man has longer shot duration than either of the black men, showing he is of higher importance.
This makes the audience feel sympathy for him has he isn't shown as superior as the others.
There aren't any main stereotypes that are obvious to the audience for ethnicity.
Conclusion:
We think that it is an accurate representation of ethnicity at that time, but not for this current time.
Representation of Region
Sound:
Woman has southern accent so she seems posh compared to everyone else
Colloquial language used, e.g. 'numbnuts'
Mise-en-scene:
Woman dressed more formally compared to the main detective who wears casual clothes
Lighting focused on main detective guy
Camerawork:
When the main detective is shouting at the 'Essex girl' she is shown from a high angle shot, while
he is shown from a low angle shot
Editing:
'Essex girl' shown for longer so that the audience can see the reaction, even though we can see the main detective for longer overall.
Woman has southern accent so she seems posh compared to everyone else
Colloquial language used, e.g. 'numbnuts'
Mise-en-scene:
Woman dressed more formally compared to the main detective who wears casual clothes
Lighting focused on main detective guy
Camerawork:
When the main detective is shouting at the 'Essex girl' she is shown from a high angle shot, while
he is shown from a low angle shot
Editing:
'Essex girl' shown for longer so that the audience can see the reaction, even though we can see the main detective for longer overall.
Essay Plan
Tv Drama
Introduction
Our group was looking at gender and how the four micro elements showed who was the superior characters out of men and women.
Main
Camera Shots - there is a pan on the main male character at ht beginning with flashes of the other males but the camera focuses on him. This shows that he is the superior figure in the office and the women is barely acknowledged. They used a lot of over the shoulder shots when they were talking the the victim because it showed that he was important so when the main male and female character spoke you could still see the other man.
Costume - the men are mostly wearing smart suits especially the main character and the victim we see towards the end. Whereas the main female character is wearing tight fitted clothes which makes her appear more of a sex object which doesn't allow her to be taken as seriously as the men. She also wears alot of make up and always has her hair done which allows the men to oggle her especially toward the end of the clip. The other female charcter shown is dressed in a strict uniform with no makeup and a mans hair cut. This shows the massive contrast between the two women.
Props - all of the men smoked throughout the clip and when the note was shown there were several ash trays surrounding it which shows that the characters consistantly smoke. Another prop is a type writer that the second female was using. This showed that she isn't important in the investigating and has a lesser job than the men. The pool cues are used by the men and pool is normally asscotiated with men and it shows that the men enjoyed the torturing session.
Sound - The men speak with a Manchester accent. They speak quickly and use slang which juxtaposes how the main female speaks; in a posh accent. She is normally drowned out by the other males and her opinions are not taken seriously. The clip used mostly diegetic sound but music was played when they entered the lift to show the different location. The music in the pool room matches the enjoyment that the characters are getting from torturing the men.
Locations - the focus is in the police station which shows the men in their natural environment. They appear relaxed and enjoy playful banter amongst themselves.
Editing - they made the male character occupy the most screen time.
Introduction
Our group was looking at gender and how the four micro elements showed who was the superior characters out of men and women.
Main
Camera Shots - there is a pan on the main male character at ht beginning with flashes of the other males but the camera focuses on him. This shows that he is the superior figure in the office and the women is barely acknowledged. They used a lot of over the shoulder shots when they were talking the the victim because it showed that he was important so when the main male and female character spoke you could still see the other man.
Costume - the men are mostly wearing smart suits especially the main character and the victim we see towards the end. Whereas the main female character is wearing tight fitted clothes which makes her appear more of a sex object which doesn't allow her to be taken as seriously as the men. She also wears alot of make up and always has her hair done which allows the men to oggle her especially toward the end of the clip. The other female charcter shown is dressed in a strict uniform with no makeup and a mans hair cut. This shows the massive contrast between the two women.
Props - all of the men smoked throughout the clip and when the note was shown there were several ash trays surrounding it which shows that the characters consistantly smoke. Another prop is a type writer that the second female was using. This showed that she isn't important in the investigating and has a lesser job than the men. The pool cues are used by the men and pool is normally asscotiated with men and it shows that the men enjoyed the torturing session.
Sound - The men speak with a Manchester accent. They speak quickly and use slang which juxtaposes how the main female speaks; in a posh accent. She is normally drowned out by the other males and her opinions are not taken seriously. The clip used mostly diegetic sound but music was played when they entered the lift to show the different location. The music in the pool room matches the enjoyment that the characters are getting from torturing the men.
Locations - the focus is in the police station which shows the men in their natural environment. They appear relaxed and enjoy playful banter amongst themselves.
Editing - they made the male character occupy the most screen time.
Thursday 13 May 2010
Devil May Cry 4 Case Study
Developer: Capcom Production studio 1Publisher: Capcom
UK Release Date(s):
Xbox 360 - 7th Feb 08 (Shown left)
Playstation 3 - (As Above)
PC/Mac - 11th July 08
From start to finish 270 people were involved at various stages.
Genre : Beat-em-up/hack-n-Slash
Production:
sold 2 million units in the first month
and 304,652 units in Japan, where the company is based.
Sold 2.3 million up to 2008
The series as a whole has sold 10 million copies worldwide
The PC version contained an extra difficulty 'Legendary Dark Knight Mode': Possibly due to later release
Uses MT Framework game engine
Rated 16+ or RP
- Chart music not used for soundtrack
- Second game of the series to be released as a 2nd party game, first one was Devil may cry 3 on Ps2 and PC
Distribution:
- Old Model release and now available to download on Xbox 360 (New Model)
- No DLC(Downloadable Content): Players get full game
- with the collectors edition contained 4 episodes of the 'Devil May Cry Animated Series' (Synergy) 200 copies of these were signed by the producer of the game 'Hiroyuki Kobayashi'
- Demo released in early 08 shortly before actual game
- Demo contained two modes:
- Player has 10 minutes to get as far as possible through the campaign
- Player can fight two bosses: Frost ( A normal enemy in the game ) and Berial (The games only revealed and first boss in actual game)
- Release of several trailers including this one
- This includes both cutscenes and actual in-game footage, and features a new character 'Nero' as opposed to 'Dante' who is the main character throughout the series which you can play as during certain levels
Consumption:
- A single player game, however you can access online leaderboards to compare mission statistics.
- had a soundtrack released around the same time
- Playstation 3 players could download 5gb add-on which would decrease the times for loading screens but it took 20mins to download
Fifa 10 Case Study
Production:
- Publisher: EA Sports (Electronic Arts)
- Developer: EA Canada
- Fifa 10 was realised internationally on October 2nd 2009. The consoles it was released on are PlayStation 3, xBox 360, Nitendo Wii, PC, PlayStation 2, Nintendo DS, PSP and mobile.
- The game had sold 1.7 million copies in the first week of release and became the fastest selling sports game in history.
- By February 9th 2010 it had sold 9.7 million copies.
- 48% of copies sold were for the xBox, and 46% were on the PlayStation 3.
- Production choices included comsumers being able to download latest updates for the game which meant they could make the changes to the squad that happened in real life. This helps keep the team up to date and consumers interested.
- It also offered an 'Assistant Manager' in the extended Manager Mode which offers much more variety to the game and makes it different from previous Fifa games.
Distribution:
- Fifa 10 distributed worldwide, as it was already an internationally trusted brand and they could ensure high sales.
Marketing:
- Fifa 10 was already a successful series, like GTA which makes them trusted and their games already popular.
- Their already huge fan base helped promote the game because they were excited about it and wanted to share this with those who weren't as familiar with the game through viral marketing.
- To promote the game even more they use life like images of modern footballs like Wayne Rooney, Theo Walcott and Frank Lampard. This is demonstrate how good the improved graphics are and attract anyone who is interested in football even if they have not played the game before.
- Different covers were used for games in other countries and these featured footballers who are more popular in their own country to attract more consumers.
- Fifa 10 also announced some changes of the gameplay were as follows,
- Faster transition between control command to action, removing frustrations with waiting for things to happen
- 360 degree movement with improved animations
- 360 degree dribbling
- Improved player switching
- Auto-Evade slide tackle system to allow players to continue dazzling runs when slide tackle come flying in
- New Default Tele Cam
- New Authentic Game Speed.
- Publisher: EA Sports (Electronic Arts)
- Developer: EA Canada
- Fifa 10 was realised internationally on October 2nd 2009. The consoles it was released on are PlayStation 3, xBox 360, Nitendo Wii, PC, PlayStation 2, Nintendo DS, PSP and mobile.
- The game had sold 1.7 million copies in the first week of release and became the fastest selling sports game in history.
- By February 9th 2010 it had sold 9.7 million copies.
- 48% of copies sold were for the xBox, and 46% were on the PlayStation 3.
- Production choices included comsumers being able to download latest updates for the game which meant they could make the changes to the squad that happened in real life. This helps keep the team up to date and consumers interested.
- It also offered an 'Assistant Manager' in the extended Manager Mode which offers much more variety to the game and makes it different from previous Fifa games.
Distribution:
- Fifa 10 distributed worldwide, as it was already an internationally trusted brand and they could ensure high sales.
Marketing:
- Fifa 10 was already a successful series, like GTA which makes them trusted and their games already popular.
- Their already huge fan base helped promote the game because they were excited about it and wanted to share this with those who weren't as familiar with the game through viral marketing.
- To promote the game even more they use life like images of modern footballs like Wayne Rooney, Theo Walcott and Frank Lampard. This is demonstrate how good the improved graphics are and attract anyone who is interested in football even if they have not played the game before.
- Different covers were used for games in other countries and these featured footballers who are more popular in their own country to attract more consumers.
- Fifa 10 also announced some changes of the gameplay were as follows,
- Faster transition between control command to action, removing frustrations with waiting for things to happen
- 360 degree movement with improved animations
- 360 degree dribbling
- Improved player switching
- Auto-Evade slide tackle system to allow players to continue dazzling runs when slide tackle come flying in
- New Default Tele Cam
- New Authentic Game Speed.
Wednesday 12 May 2010
Metal Gear Solid 4
Production:
- Released: 12th June 2008
- Publisher: Konami
- Developer: Kojami Production
- 200 people worked on the develpment of the game
- 4.5 million games sold
- $195 million profit
Distribution:
- Old and New Model
- Buy in store
- Online expansion packs for added extras
- get online starter pack with game for online game play
Marketing:
- Marketed through apple computers as they made a mini game on top of the main game
- Have there own website
- Viral marketing
- Youtube
- Most game trailers is over 2 minuets long
Consumption:
- Play online with up to 16 people
- Play a smaller version of the game on the ipod touch/phone
- Limited edition verison of the game
- It is ps3 exclusive
- Political game based on possibiltys in future.
- Highly realistic and more sophisticated enimies
- Many cutscenes are 2hours long giving it a cinematic feel
- The game is stealth action and gta 4 is just action.
- Superior graphics
- Multi layered narrative
- weapons cuztimisation
Sim City 4 Case Study
Sim City 4 ( January 14th, 2003)
Sim City 4 is part of a fairly successful city-building and simulation franchise created in 1989, which in total has sold around 13 million units over its 15 year run. Sim City 4 is the final part in the series. It has been a successful game, and has outsold its successor, 'Sim City Societies' by around 100,000 units even when it was 4 years old in 2007. In 2004 an expansion pack was released, a with more planned, however Will Wright left so the franchise is now essentially defunct. It is a simulation game (hence 'Sim- City') and allows the gamer to create a city using the game's simulator. A user starts with a limited amount of money and has to build a city from scratch (or a few very small ones that come in the tutorials) and has to learn how to make it profitable, providing services such as health and education to the citizens. It is very detailed, with different social classes creating tension that can lead to riots and abandonment.
Developed by Maxis (creators of the successful 'The Sims' Series three years earlier).
The development team was headed Will Wright, founder of Maxis, and consisted of 68 people. It's development was supervised by Electronic Arts, (which had purchased the Maxis design studio in 1997 after they fell into financial difficulty).
The game uses a unique 3D engine, which was a step up from the previous game, 'Sim City 3000' which used a 2D engine and 'sprites' for the buildings. The in-game view can only be seen from five zoom points and four rotational axis. It is a good example of a sandbox game, with no storyline at all. The user has complete control over what happens, and the simulator plays out the results with differing consequences. It is open ended, as new games can constantly be created and only the gamer's hard drive limiting the number of save games that they can have.
The game was published by EA, as it published the previous game in the series which sold 5 million copies. The cover art was designed by EA. It was made for PC and released by Aspyr Media for Mac in June 2003. It has been released in a heavily edited form for the Wii as 'Sim City Creator' re-developed by Hudson Soft, with a similar simulator and engine in 2008.
The marketing campaign was never large. This is because the market for Sim City 4 was well established, having existed for around 14 years, the campaign only had to attract a small new audience.
The audience was mainly males who either played the original and were now in middle age (as shown by the fansite membership) and a fresher audience with the same interest. However, it did not discriminate against females in any way, with female players easily being able to play the game, as there are no gender specific roles or otherwise gender related roles in the game. It was released under the old distribution model, with a distributor sending the game to retailers across the world. There is a strong fanbase for the game, with many modifications for the game created by dedicated users and numerous international fansites and communities, the biggest of which is Simtropolis with 300,000 members.
A teaser trailer was released on the Maxis website in late 2002, which used cinematic graphics to make the game look highly graphical, yet the game's actual graphics were not as good. (Although a full 3D game was proposed it was dropped because computers of 2003 were not powerful enough), which gained a large amount of publicity on gaming websites.
Tony Hawk Pro Skater 3
Producer & Developer
- Neversoft & Activision
- 2nd Party Game
-Was released in 2001 and sold 2.4 million copies worldwide.
*It was awarded best sports game in 2001 and was the top rated ps2 game (97/100) tying with Grand Theft Audo 3.
Games engine
-Renderware
It was released first only on playstation 2. Can now be played on Xbox, Nintendo (gameboy & game cube), pc & mac.
Marketing
-The game actually feautres Tony Hawk (one of the main selling points) as well as other famous pro skaters.
-On the cover of the box there is a picture of Tony Hawk skating
- From the advertising it is obviously a skating game which will attract audiences that like to skate.
- You have to see the entire image on the box to identify the product so if people see a bit it will interest them and then they can see the whole box. It adds a bit of mystery to the game making people want to know more.
- A soundtrack was released with the game. The music is music that is stereotypically associated with skaters and Tony Hawk. This will attract the target audience.
Tuesday 11 May 2010
Final Fantasy 13
ProductionDeveloper and Publisher- Square Enix
Vertically Intergrated
Final Fantasy 13 is the latest installment in the series
Released March 9th 2010
Took 4 years to create and was first shown in 2006 at E3.
Took all of the final fantasy development team to create the game.
Consumption-
Played on Xbox 360 and Ps3 whereas most of the previous final fantasy games were Playstaion exclusive.
Single Player with no online features or DLC.
over 50 hours of gameplay
Slight freeroam at end game but mostly linear.
No difference between Playstation and XBox versions.
Marketing-
First Official trailer released January 14th which worked in Synergy With Leona Lewis who's song ' My Hands ' is part of the game soundtrack.
Xbox and Playstation released Limited Edition consoles which 250gb memory to support the game and also included special skins with game characters on.
Collecter Edition of game also released which included a hardback book of character art and designs and 3 collectable art prints. Also included was an original Soundtrack for the game and a special cd case with extra artwork.
Distribution-
Old and New model
Game available to preorder online or in Retailers.
Exclusive preorder content with GAME- Special artwork postcards of characters.
No Codes for extra content available.
Game not available for download.
bethan and veritys case study.
Wii Fit.Totally different to Grand Theft Auto.
Release date: 2008
Revenue: The week ending June 7th
2009 Over 20 million Wii users have purchased Nintendo's hit exercise title wii fit.
-In Japan the games sold almost 3.5 million units.
-8.3 units in other countries (Europe) since the launch.
-The development team has 2 senior staff ( Hiroshi Matsunaga & Tadashi Sugiyama). So it's not really a very large development team.
-Wii is made by Nintendo
- Wii used 'Torque' game engine. Supports skinned meshrendered, advanced charcter & shape animation, terrains...
The target market of the Wii Fit is aimed at people of all ages, men and women. It's aimed at everyone, as you can see in this advert;
www.youtube.com/watch?v=5oNVIcMnZh4
SOME ADVANTAGES OF THE WII FIT
-The clip also shows that the Wii Fit is family friendly.
-The Wii fit expensive...but it's cheaper than the gym.
-The game contains no violence.
-It's interactive.
- Keeps you active, unlike most games... (where you just use your thumbs)
SOME DISADVANTAGES OF THE WII FIT
-There has been some speculation about the weight feature on the game, the game will tell you if you are obese, overweight, normal, or underweight.
-The console only comes with 1 control & 1 numchuck and so you have to buy more, which you probably wll need to as it's better with more players.
-The game can only be played on one console.
Release date: 2008
Revenue: The week ending June 7th
2009 Over 20 million Wii users have purchased Nintendo's hit exercise title wii fit.
-In Japan the games sold almost 3.5 million units.
-8.3 units in other countries (Europe) since the launch.
-The development team has 2 senior staff ( Hiroshi Matsunaga & Tadashi Sugiyama). So it's not really a very large development team.
-Wii is made by Nintendo
- Wii used 'Torque' game engine. Supports skinned meshrendered, advanced charcter & shape animation, terrains...
The target market of the Wii Fit is aimed at people of all ages, men and women. It's aimed at everyone, as you can see in this advert;
www.youtube.com/watch?v=5oNVIcMnZh4
SOME ADVANTAGES OF THE WII FIT
-The clip also shows that the Wii Fit is family friendly.
-The Wii fit expensive...but it's cheaper than the gym.
-The game contains no violence.
-It's interactive.
- Keeps you active, unlike most games... (where you just use your thumbs)
SOME DISADVANTAGES OF THE WII FIT
-There has been some speculation about the weight feature on the game, the game will tell you if you are obese, overweight, normal, or underweight.
-The console only comes with 1 control & 1 numchuck and so you have to buy more, which you probably wll need to as it's better with more players.
-The game can only be played on one console.
Revision Notes :)
The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing?
- Gta 4 games engines rage and Euphoria.
- Viral marketing has introduced advertising to a new generation.
- you can now buy games of the online market space and cut out the distributor.
- New mediums of marketing have been introduced and are attracting people of all ages and genders.
- Internet is paving the way for a new age of distribution. It cuts out the need for a retailer and distribution. It effectively means more profit for the producer and developer.
- Marketing has evolved as well, adverts are more subtle and often thought provoking for video games.
- Gta 4 games engines rage and Euphoria.
- Viral marketing has introduced advertising to a new generation.
- you can now buy games of the online market space and cut out the distributor.
- New mediums of marketing have been introduced and are attracting people of all ages and genders.
- Internet is paving the way for a new age of distribution. It cuts out the need for a retailer and distribution. It effectively means more profit for the producer and developer.
- Marketing has evolved as well, adverts are more subtle and often thought provoking for video games.
exam revision
Question: The significance of proliferation in hardware and content for institutions and audiences.
- Companies wont sell as much because the audience have a wider choice of what to buy so not everyone will use the same company - for example not everyone will buy the same games console (wii, xbox, playstation).
- Due to the increased choice which the consumer has it means that they are more likely to buy more games to experience more than one console. Audiences will have to spend more money.
- 3rd party games will become more popular because a game can be bought on any console therefore wider audiences can buy them for the console that they have.
- Companies will have to spend more money and time on advertising because they need their product to be noticed more than others to compete with the competition, and sell their console and games as well as the others. Furthermore they spend more money on the retailers to try and corner the market, for example getting the best floor space.
- All of the consoles make sure that the GTA IV will work on their console so therefore wont charge GTA as much because of the success' of the previous games. Rockstar will also make much more money having their game available on all these consoles.
- Companies wont sell as much because the audience have a wider choice of what to buy so not everyone will use the same company - for example not everyone will buy the same games console (wii, xbox, playstation).
- Due to the increased choice which the consumer has it means that they are more likely to buy more games to experience more than one console. Audiences will have to spend more money.
- 3rd party games will become more popular because a game can be bought on any console therefore wider audiences can buy them for the console that they have.
- Companies will have to spend more money and time on advertising because they need their product to be noticed more than others to compete with the competition, and sell their console and games as well as the others. Furthermore they spend more money on the retailers to try and corner the market, for example getting the best floor space.
- All of the consoles make sure that the GTA IV will work on their console so therefore wont charge GTA as much because of the success' of the previous games. Rockstar will also make much more money having their game available on all these consoles.
Exam prompts
The issues raised by media ownership in contemporary media practice:
- it makes the games limited as only one company can make the games.
- first party game: not letting companies use other games on their console
- third party game: made by a different company to the console manafacturer. Creates conflict between console manafacturers because they want to be the company making the profit and not let another company. With the profit they can make better games or a better console. There is a chance they will loose out on money though if the game doesn't catch on.
- If all companies could make games for every console then proliferation would confuse the consumers as there would be too much choice.
- As rockstar has media ownership over grand theft auto and it is a vertically integrated company it makes the demand for the game very high as rockstar are making all of the profit. For example Xbox payed fifty million dollors for the use of the game.
Media Revision
7.The ways in which the candidates own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
Xbox live and PlayStation Network could become On Live.
More possibilities due to new technology and constant competition between Microsoft, Nintendo and Sony
When the games catch on friends buy the game just so they can interact with their friends, and then they get their friends to buy it and it all catches on.
Xbox live and PlayStation Network could become On Live.
More possibilities due to new technology and constant competition between Microsoft, Nintendo and Sony
When the games catch on friends buy the game just so they can interact with their friends, and then they get their friends to buy it and it all catches on.
Videogame exam example question
Q: The importance of technological convergence for institutions and audiences.
Answer Points:
Being able to do more than one thing on a piece of hardware.
PS1 Games and CD's
PS2 Games, CD's, and DVD's and online.
XBOX all of those and first succesful online service.
XBOX 360 all of those plus you can download games, plug in ipod, connect to computer and play films off of it, buy SKY pack and sky tv, browse through your computer.
PS3 can do all of that but online is free and can watch blu-ray dvds.
This means that limited convergence companies (dvd player companies) lose out in profit as console companies and do the same job but with added extras.
Console companies could be successful as they are offering more for the consumer therefore they can raise their prices and make a larger profit.
Previous consoles could lose out and there are not as up to date in convergence.
Consumers would therefore only have to buy one piece of hardware which can do all of the services on its own, therefore it would save the money.
However as technology improves they would have to keep up and buy the newest consoles which would cost a lot of money.
Games can now be downloaded so the consumer doesn't even need to leave the house to get it, therefore cutting out revenue for games manufacturers.
Also as some simple games are quite cheap and easy to use, e.g. farmville for facebook and TAP-Tap for iphone and ipod touch, people are preffering to buy these than the big budget xbox and ps3 games.
Smaller modern systems such as Ipod, Iphone, PSP and DS require games that can still produce good graphics on the smaller screens.
Answer Points:
Being able to do more than one thing on a piece of hardware.
PS1 Games and CD's
PS2 Games, CD's, and DVD's and online.
XBOX all of those and first succesful online service.
XBOX 360 all of those plus you can download games, plug in ipod, connect to computer and play films off of it, buy SKY pack and sky tv, browse through your computer.
PS3 can do all of that but online is free and can watch blu-ray dvds.
This means that limited convergence companies (dvd player companies) lose out in profit as console companies and do the same job but with added extras.
Console companies could be successful as they are offering more for the consumer therefore they can raise their prices and make a larger profit.
Previous consoles could lose out and there are not as up to date in convergence.
Consumers would therefore only have to buy one piece of hardware which can do all of the services on its own, therefore it would save the money.
However as technology improves they would have to keep up and buy the newest consoles which would cost a lot of money.
Games can now be downloaded so the consumer doesn't even need to leave the house to get it, therefore cutting out revenue for games manufacturers.
Also as some simple games are quite cheap and easy to use, e.g. farmville for facebook and TAP-Tap for iphone and ipod touch, people are preffering to buy these than the big budget xbox and ps3 games.
Smaller modern systems such as Ipod, Iphone, PSP and DS require games that can still produce good graphics on the smaller screens.
Points to Discuss
The importance of cross media convergence and synergy in production, distribution and marketing.
- other features available on consoles e.g playing dvds, internet browsers
- more reasons to buy a console
- creates a more desirable product by being better quality and having more features
- taps into other product's target audiences e.g films and social networking sites
- synergy used in GTAIV: RAGE & Euphoria game engines used to create more realistic and interactive game play.
- media convergence used in marketing: adverts on tv, internet (specialist, fan sites, official sites), in magazines
- media convergence in games e.g MP3 player in game, Facebook updates in game. Games with these features e.g Project Gotham Racing III. This makes the game more customisable and so more desirable.
- Media convergence: online distribution of games through consoles gets rid off the need for retailers
- Marketing: demos available online and through console site browsers
- other features available on consoles e.g playing dvds, internet browsers
- more reasons to buy a console
- creates a more desirable product by being better quality and having more features
- taps into other product's target audiences e.g films and social networking sites
- synergy used in GTAIV: RAGE & Euphoria game engines used to create more realistic and interactive game play.
- media convergence used in marketing: adverts on tv, internet (specialist, fan sites, official sites), in magazines
- media convergence in games e.g MP3 player in game, Facebook updates in game. Games with these features e.g Project Gotham Racing III. This makes the game more customisable and so more desirable.
- Media convergence: online distribution of games through consoles gets rid off the need for retailers
- Marketing: demos available online and through console site browsers
key words.
vertical integration - where the company deals with all parts of production, for example. developing the game, publishing, and distribution.
Synergy - Where two companies work together to create something powerful.
eg: Rage & Euphoria.
Synergy - Where two companies work together to create something powerful.
eg: Rage & Euphoria.
Media Terminology
Convergence- Two or more technologies are available in one product e.g your phone is a camera and a video recorder
Media Ownership- When a company buys the rights of a film to create a game with the film ideas.
Proliferation- A rapid increase in technology which gives more choice for the consumer and confuses the industry.
Media Ownership- When a company buys the rights of a film to create a game with the film ideas.
Proliferation- A rapid increase in technology which gives more choice for the consumer and confuses the industry.
DEFINITIONS:
A Killer App: it is a game created for a particular console to make fans of the game buy that particular console so that they are able to play the game as it is only available for that console. Eg Nintendo and Mario Kart.
Third Party Game: an independent console developed to make a game that can be played on all consoles.
A Killer App: it is a game created for a particular console to make fans of the game buy that particular console so that they are able to play the game as it is only available for that console. Eg Nintendo and Mario Kart.
Third Party Game: an independent console developed to make a game that can be played on all consoles.
key terms
Distribution - Getting the game out to be sold at the shops. They choose where it will be sold.:)
Developer: creates the game using the game engine, for example rage:)
Developer: creates the game using the game engine, for example rage:)
Key Word Definition
Second Party game:
A game created by a company independent from the console manufacturer for one console
A game created by a company independent from the console manufacturer for one console
Key words
Online only
- cutting out the publisher, distributer and retailer. Accessing the game online so only needing the developer and your hard drive.
Publisher
-The company that provides funding for the game and does the packaging for it as well.
Videogames terms
Games Engine:
The games engine is the software that developers use to make the game on, e.g. Ragdoll, Rage and Euphoria.
The games engine is the software that developers use to make the game on, e.g. Ragdoll, Rage and Euphoria.
Sandbox Games and 1st Party Games
Sandbox Game - A game where the player has near total or total control over their game play.
1st Party Game - A game created by a console company exclusively for their console e.g Wii Sports
1st Party Game - A game created by a console company exclusively for their console e.g Wii Sports
Revision Questions
AS Media
Key Media Concepts: Section B, Institutions and Audiences.
You need to understand and discuss the process of production, distribution, exchange, marketing and the nature of audience consumption in relation to videogames. You should refer to the industry as a whole, GTAIV, your case study and incorporate key terms.
Below are prompts that indicate the type of thing you need to revise in order to help you answer the exam question.
1. The issues raised by media ownership in cotemporary media practice.
2. The importance of cross media convergence and synergy in production, distribution and marketing
3. The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing.
4. The significance of proliferation in hardware and content for institutions and audiences
5. The importance of technological convergence for institutions and audiences.
6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions.
7. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour
Last Junes AS exam question was:
How important is technological convergence for institutions and audiences?
Key Media Concepts: Section B, Institutions and Audiences.
You need to understand and discuss the process of production, distribution, exchange, marketing and the nature of audience consumption in relation to videogames. You should refer to the industry as a whole, GTAIV, your case study and incorporate key terms.
Below are prompts that indicate the type of thing you need to revise in order to help you answer the exam question.
1. The issues raised by media ownership in cotemporary media practice.
2. The importance of cross media convergence and synergy in production, distribution and marketing
3. The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing.
4. The significance of proliferation in hardware and content for institutions and audiences
5. The importance of technological convergence for institutions and audiences.
6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions.
7. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour
Last Junes AS exam question was:
How important is technological convergence for institutions and audiences?
Sunday 9 May 2010
Guitar Hero World Tour
Production:
Guitar Hero World Tour is vertically intergrated.
Developed by Neversoft
Published by Redoctane and Activision
Released for PS3, XBOX 360, PS2 and Wii
North America: October 26, 2008 (All Versions)
Europe: November 7, 2008 (Game Solus and Guitar Bundle)
November 14, 2008 (Full band bundle)
for PC/Mac
North America: December 2009 (All Versions)
It sold 543,000 units its first week of release, less than half the sales of Guitar Hero 3: Legends of Rock during that period.
In november 2008 978,000 units were sold with 475,000 of those for the wii platform. The wii version was the 5th best selling game of december 2008 in the USA selling in over 850'000 copies. While the PS2 version was the highest selling PS2 game in december 2008.
It sold 3.4 million copies across all platforms in North America in 2008.
61% of the games revenue in January 2009 came from full band bundles.
And in 2009 the Guitar Hero franchise surpassed $2 billion in terms of sales for all its games, it is the only third party franchise beside Super Mario and Madden to achieve this.
A large development was needed to produce the game as there are lots of different parts to it, e.g. song note writing, character development, instrument development etc.
Proffesional musical drummers, Chad Smith (Red Hot Chilli Peppers), Stewart Copleand (The Police) and Travis Barker (Blink 182). Helped with the development of the new drum instrument, all of whom suggested the elevated drum cymbals.
http://www.youtube.com/watch?v=ZGL0BHUlPfE
The major production choice was song choice, the original list began as over 500 songs.
Songs were then prioritised on what would be the best for the game, and so developers then went after songs which would take the longest to licence (Jimi Hendrix songs).
For this version songs with good guitar, bass and drum parst were selected highly for families to play, although songs that were stronger for one instrument were also chosen to make single-player still appealing.
Also special caricatures (real life characters) were also chosen and given special songs, such as Ozzy Osbourne (Lonely Train, Mr Crowley). This was either due to the team seeking that specific artist or the artist approaching the development team and requesting to be a part of it.
E.G. the band "Tool" allowed the inclusion of three of their songs as lon as they were involved in the artwork and tracking of their songs in the game, leading to the creation of the art like Tool venue where there is no band or crowd.
http://www.youtube.com/watch?v=USeB53paKPU
Neversoft developed a game engine for Guitar Hero 3 in anticipation of the XBOX 360 AND PS3 in 2002, but technical advances came so fast and furious it became current and almost defunct.
"Havok" middlewar games engine was used for hair and physical base objects that swung with the characters.
Marketing:
Most adverts showed off the instruments and the fun of playing it, rather than just the actual game.
Both adverts copied a scene from the film "Risky Business" where the characters dances around to Bob Seger's "Old Time Rock and Roll" which older viewers would recognise.
Advert 1: involves athletes and sportsman, Kobe Bryant (basketball), Tony Hawk (skateboarding), Micheal Phelps (swimming) and Alex Rodriguez (baseball) playing along to the game with the new controllers.
http://www.youtube.com/watch?v=AAgj5eKm8kg
Advert 2: Involved supermodel Heidi Klum playing along to the song with a guitar.
Viral Marketing
Guitar Hero: World Tour has its own website where you can:
Find the songs on the game and download them from an itunes link.
Watch behind the scenes videos
Download game wallpapers for Iphone.
Guitar Hero World Tour is vertically intergrated.
Developed by Neversoft
Published by Redoctane and Activision
Released for PS3, XBOX 360, PS2 and Wii
North America: October 26, 2008 (All Versions)
Europe: November 7, 2008 (Game Solus and Guitar Bundle)
November 14, 2008 (Full band bundle)
for PC/Mac
North America: December 2009 (All Versions)
It sold 543,000 units its first week of release, less than half the sales of Guitar Hero 3: Legends of Rock during that period.
In november 2008 978,000 units were sold with 475,000 of those for the wii platform. The wii version was the 5th best selling game of december 2008 in the USA selling in over 850'000 copies. While the PS2 version was the highest selling PS2 game in december 2008.
It sold 3.4 million copies across all platforms in North America in 2008.
61% of the games revenue in January 2009 came from full band bundles.
And in 2009 the Guitar Hero franchise surpassed $2 billion in terms of sales for all its games, it is the only third party franchise beside Super Mario and Madden to achieve this.
A large development was needed to produce the game as there are lots of different parts to it, e.g. song note writing, character development, instrument development etc.
Proffesional musical drummers, Chad Smith (Red Hot Chilli Peppers), Stewart Copleand (The Police) and Travis Barker (Blink 182). Helped with the development of the new drum instrument, all of whom suggested the elevated drum cymbals.
http://www.youtube.com/watch?v=ZGL0BHUlPfE
The major production choice was song choice, the original list began as over 500 songs.
Songs were then prioritised on what would be the best for the game, and so developers then went after songs which would take the longest to licence (Jimi Hendrix songs).
For this version songs with good guitar, bass and drum parst were selected highly for families to play, although songs that were stronger for one instrument were also chosen to make single-player still appealing.
Also special caricatures (real life characters) were also chosen and given special songs, such as Ozzy Osbourne (Lonely Train, Mr Crowley). This was either due to the team seeking that specific artist or the artist approaching the development team and requesting to be a part of it.
E.G. the band "Tool" allowed the inclusion of three of their songs as lon as they were involved in the artwork and tracking of their songs in the game, leading to the creation of the art like Tool venue where there is no band or crowd.
http://www.youtube.com/watch?v=USeB53paKPU
Neversoft developed a game engine for Guitar Hero 3 in anticipation of the XBOX 360 AND PS3 in 2002, but technical advances came so fast and furious it became current and almost defunct.
"Havok" middlewar games engine was used for hair and physical base objects that swung with the characters.
Marketing:
Most adverts showed off the instruments and the fun of playing it, rather than just the actual game.
Both adverts copied a scene from the film "Risky Business" where the characters dances around to Bob Seger's "Old Time Rock and Roll" which older viewers would recognise.
Advert 1: involves athletes and sportsman, Kobe Bryant (basketball), Tony Hawk (skateboarding), Micheal Phelps (swimming) and Alex Rodriguez (baseball) playing along to the game with the new controllers.
http://www.youtube.com/watch?v=AAgj5eKm8kg
Advert 2: Involved supermodel Heidi Klum playing along to the song with a guitar.
Viral Marketing
Guitar Hero: World Tour has its own website where you can:
Find the songs on the game and download them from an itunes link.
Watch behind the scenes videos
Download game wallpapers for Iphone.
Observe the online scoreboards for each console, song and game mode, you can also message any of the leaders and even become their groupie.
And Guitar Hero: World Tour has its own facebook page.
Non-Advert: Youtube video "Bike Hero" by Droga5 shows a teenage riding a bike along a route marked with symbols similar to in-game tracks with LED lights on the handlebars blinking in time to the notes on the road of "Prisoner Of Society" by The Living End which is an in-game song.
It was considered a succes with about 3.5 million views since its release.
http://www.youtube.com/watch?v=NlMYWuGUZlM
Promotion and Extras
The whole band bundle bought exclusively from RedOctane's store also includes a t-shirt, keyring and recharging kit.
Uk players who pre-ordered the full-band bundle recieved a second guitar controller free for bass.
During Christmas 2008 some retailers such as Target sold two indentical wireless guitar controller from the previous game.
Due to the better graphics and capability of the XBOX 360 AND PS3, the Wii had a special Mii freestyle mode made exclusivley for it.
Distribution:
The games was sent to retailers to be sold in tree different forms.
1. The game on its own. (£30-£40)
2. The guitar bundle, the game and one guitar controller. (£70-£80)
3. Full Band Bundle, The game and guitar,drums and microphone controller (£160-£180)
Each of these versions were sold in most games retailers.
Also all of the instruments could be bought individually as well.
All of the songs from this game could also be exportable to Guitar Hero 5 and Band Hero for a small fee.
Online
XBOX 360, PS3 AND Wii owners are able to download new licensed songs that aren't in the game.
Owners are also able to download full music albums and singles such as Metallica's "Death Magnetic" and Oasis's "Dig Out Your Soul", the Metallica album was released in promotion for the game Guitar Hero: Metallica.
Each song costs:
160 Microsoft point for Xbox 360
$1.99 for PS3
200 Wii points for wii
Users can also purchase artist track packs of three songs for:
440 Microsoft Points
$5.49 on Ps3
550 Wii points.
Consumption:
The way the game is played is completely different to any other games.
There are three different controllers, guitar, drums and microphone. And four different playable parts, guitar and bass (both played on guitar), drums and vocals.
http://www.youtube.com/watch?v=-XjaImfQK6U
In game modes range from either individual or band career mode which involves playing through all of the songs in order of difficulty therefore unlocking in game stuff.
Or you can simply pick and play any song in quickplay mode without worrying about the competition.
This game is more focused on the idea of everyone playing together either at home with your family and friends, or online with random people. Online leaderboards also show each players progress through the game and their highest score.
Players can also create there own characters to play in game, and there is also a music studio where they can create their own tunes.
Game reviews were all positive with marks ranging from 7.5/10 to 9/10, with the wii version earning the higher scores.
Friday 7 May 2010
Advantage of OnLive:
- Can play all types of different games available on most consoles.
- The console is smaller than others so takes up less room.
- The top games are available online sooner than in store.
- Can view and play demo's of the games so you can choose.
- The games are cheaper than in store so can afford to complete one and then buy another
Disadvantage of OnLive:
- Other console manufactures are being threatened.
- There maybe lag if many people are on at once or if your broadband is slow.
- Can play all types of different games available on most consoles.
- The console is smaller than others so takes up less room.
- The top games are available online sooner than in store.
- Can view and play demo's of the games so you can choose.
- The games are cheaper than in store so can afford to complete one and then buy another
Disadvantage of OnLive:
- Other console manufactures are being threatened.
- There maybe lag if many people are on at once or if your broadband is slow.
Pros and Cons of OnLive Service
5 Advantages
- Threat of games piracy eliminated as games can't be copied
- Use of server allows quick access
- Wide selection of games
- Stock isn't limited to the amount in a shop, games can be purchased infinitely
- The console is small and un-invasive
5 Disadvantages
-Use of server means lag time will be an issue
-Will take up a large amount of bandwidth, causing slow speeds
-Subscription based, plus paying for individual games, meaning costs could be higher
-If the company goes bust, all user's games will be lost as games are stored on a server not their own hard drives
-Some games companies may not wish to license their games to OnLive, causing the service to loose revenue
- Threat of games piracy eliminated as games can't be copied
- Use of server allows quick access
- Wide selection of games
- Stock isn't limited to the amount in a shop, games can be purchased infinitely
- The console is small and un-invasive
5 Disadvantages
-Use of server means lag time will be an issue
-Will take up a large amount of bandwidth, causing slow speeds
-Subscription based, plus paying for individual games, meaning costs could be higher
-If the company goes bust, all user's games will be lost as games are stored on a server not their own hard drives
-Some games companies may not wish to license their games to OnLive, causing the service to loose revenue
Onlive
Advantages:
1. Offers games for every console on demand.
2. Can stream games directly to a TV, PC or Mac.
3. The micro-console is much smaller then other competitors.
4. Only have to download 1MB for initial installation from server.
5. It involves no disc or box production therefore more money for the developer.
Disadvantages:
1. The game could lag if broadband connection isn't very good.
2. Threatens console manufacturers as not as many consoles will need to be bought.
3. Publisher's and retailer's will no longer be needed therefore people will lose jobs.
1. Offers games for every console on demand.
2. Can stream games directly to a TV, PC or Mac.
3. The micro-console is much smaller then other competitors.
4. Only have to download 1MB for initial installation from server.
5. It involves no disc or box production therefore more money for the developer.
Disadvantages:
1. The game could lag if broadband connection isn't very good.
2. Threatens console manufacturers as not as many consoles will need to be bought.
3. Publisher's and retailer's will no longer be needed therefore people will lose jobs.
OnLive
Advantages of OnLive:
- Can play games that are available on every type of games console.
- It cuts out licensing problems.
- AAA games are release online the same time as in shops - don't have to wait.
- Can see a demo of the game to decide if you actually want to buy it.
- Don't have to go out to shops and look for the game you want, can find them all online.
Disadvantages of OnLive:
- Threatens console manufacturers who wont sell as many consoles.
- Have to pay subscription as well as buying the actual games.
- Could possibly have lag if too many people are online at once.
- Not family orientated like some other consoles (Wii).
- Controls are different to other games and may change the way some games are played.
- Can play games that are available on every type of games console.
- It cuts out licensing problems.
- AAA games are release online the same time as in shops - don't have to wait.
- Can see a demo of the game to decide if you actually want to buy it.
- Don't have to go out to shops and look for the game you want, can find them all online.
Disadvantages of OnLive:
- Threatens console manufacturers who wont sell as many consoles.
- Have to pay subscription as well as buying the actual games.
- Could possibly have lag if too many people are online at once.
- Not family orientated like some other consoles (Wii).
- Controls are different to other games and may change the way some games are played.
Research on Onlive gaming
Advantages of Onlive
-Cuts down costs because you don't have to pay the publisher, the console manufacturer or the retailer.
-It offers games for every console on demand.
-It has a wide range of games so this would target a larger audience which would increase the sales of the product.
-You get to preview the demos of the games before you purchase them which allows you to experience the actual game and see if you enjoy it.
-Other consoles are very large compared to the tiny Onlive console that is very discreet.
Disadvantages of Onlive
-The console uses your broadband to play the games so if you have a slow connection, gaming will be slow and could even not work at times.
-People will loose jos such as retailers as they wont be needed.
-Cuts down costs because you don't have to pay the publisher, the console manufacturer or the retailer.
-It offers games for every console on demand.
-It has a wide range of games so this would target a larger audience which would increase the sales of the product.
-You get to preview the demos of the games before you purchase them which allows you to experience the actual game and see if you enjoy it.
-Other consoles are very large compared to the tiny Onlive console that is very discreet.
Disadvantages of Onlive
-The console uses your broadband to play the games so if you have a slow connection, gaming will be slow and could even not work at times.
-People will loose jos such as retailers as they wont be needed.
Advantages and Disadvantages of OnLive
Advantages:
- You don't need to upgrade your software.
- Piracy will be impossible.
- Save money as games will be cheaper.
- Don't need to buy games.
- There are game demos to try before you buy.
Disadvantages:
- Tech demos not running in controlled conditions.
- Won't run as fast as hoped.
- New releases of popular games could cause server to crash.
- Expensive.
- Will destroy all the original console companies.
- You don't need to upgrade your software.
- Piracy will be impossible.
- Save money as games will be cheaper.
- Don't need to buy games.
- There are game demos to try before you buy.
Disadvantages:
- Tech demos not running in controlled conditions.
- Won't run as fast as hoped.
- New releases of popular games could cause server to crash.
- Expensive.
- Will destroy all the original console companies.
On Live research
Advantages:
- Can get access to games without having to leave house
- can use regardless of computer
- can test games before buying( on some consoles games might be unavailable)
- has games from many consoles(as long as they are third party games)
- small but up to date console makes it easier to store than playstation 3 and xbox 360
- Costs more than consoles ( monthly subscription and games)
- has large potential to fail
- doesn't have first party games
- having to pay even if you don't use the games
- might not be able to get extra content usually released after game e.g. extra levels
Onlive research
Advantages of Onlive
-Live streaming on a server
-No extra games needed
-Wireless controller
-Small simple console
-Huge library of games
Disadvantages of Onlive
-Possible lag
-Cost for console and games
-Might take time to get deals in place
-Good personal internet connection needed
-Takes the uniqueness out of other consoles
-Live streaming on a server
-No extra games needed
-Wireless controller
-Small simple console
-Huge library of games
Disadvantages of Onlive
-Possible lag
-Cost for console and games
-Might take time to get deals in place
-Good personal internet connection needed
-Takes the uniqueness out of other consoles
Onlive: advantages and disadvantages
5 Advantages:
-purchase games without leaving your living room
-small console takes up little space
-digital downloads mean no packaging, more Eco-friendly and takes up less space
-can access the games via TV, PC or Mac
-wider choice of games because they are all available for Onlive
5 disadvantages:
-expensive- subscriptions and paying for games
-possible lag because the games are streamed through your broadband connection
-too much choice for the consumer so they can't find what they want quickly
-threatens jobs in games retailers and console manufacturers as they are no longer needed
-smaller companies that don't have a deal with Onlive may suffer a drastic loss in sales
-purchase games without leaving your living room
-small console takes up little space
-digital downloads mean no packaging, more Eco-friendly and takes up less space
-can access the games via TV, PC or Mac
-wider choice of games because they are all available for Onlive
5 disadvantages:
-expensive- subscriptions and paying for games
-possible lag because the games are streamed through your broadband connection
-too much choice for the consumer so they can't find what they want quickly
-threatens jobs in games retailers and console manufacturers as they are no longer needed
-smaller companies that don't have a deal with Onlive may suffer a drastic loss in sales
Tuesday 27 April 2010
Rockstar games analysis - Adam, Aidan, Verity and Beth.
1. Who are the games aimed at (target audience)
2.What is the appeal of each game
3. What are the controversial aspects?
Game
Bully -
- Because they have appealed to lots of different of audiences and they use most genres and are different from each other. Also a lot of them allow you do to what you want ( what you can't do in real life ). Also they have lots of original aspects.
THANK YOU FOR LISTENING
2.What is the appeal of each game
3. What are the controversial aspects?
Game
Bully -
- It is aimed at teenagers
- It is a violent game but it is has funny aspects, it is similar to GTA
- The main character is a negative character
- It is aimed at older teenagers and some western fans
- It is tense because you are under pressure as the cowboys are hiding, it is quite unique
- He is heroic but he is still doing crime and as it is set in older times it seems like it is okay
- It is aimed at young adults
- It's main appeal is that it is pure violence
- Everything you do is completely illegal
- It is aimed at young teenagers and car enthusiasts
- There is a variety of cars and bikes, it can be free roam to explore the city
- Illegal street racing and you can go on the pavement and hit pedestrians
- It is aimed at adults and people who love vice city
- sandbox game, different characters and you can do what you want
- drugs, guns prostitutes, violence pretty much everything is illegal
- It is aimed at family's and table tennis fans
- there are real life characters and it is realistic
- They have kept it clean because it is family orientated
- Because they have appealed to lots of different of audiences and they use most genres and are different from each other. Also a lot of them allow you do to what you want ( what you can't do in real life ). Also they have lots of original aspects.
THANK YOU FOR LISTENING
Rockstar Games Playing Session
Manhunt -Playstation 2
-Target audience: Men, Teenage boys
-Appeal: Violence without consequences
-Controversial aspects: killing, swearing, execution, gore
Table Tennis -Xbox 360
-Target audience: Men
-Appeal: realistic game play
-Controversial aspects: -none-
Midnight Club: Los Angeles -Playstation 3
-Target audience: Men, Teenage boys
-Appeal: Fast gameplay, realistic graphics, Cars are exact copies
-Controversial aspects: dangerous driving
Grand Theft Auto: Vice City -Playstation 2
-Target audience: Men, Teenage boys
-Appeal: escape from reality, you can do what you want - legal or not
-Controversial- Crime, Swearing, Killing, Dangerous driving, Prostitution
Canis Canem Edit -Playstation 2
-Target audience: Teenage boys
-Appeal: school without studying, revenge on bullies and strict teachers
-Controversial: School fights, bullying, larger characters are meant to look comical, lots of stereotypes
Red Dead Revolver -Xbox
-Target audience: Men, Teenage boys
-Appeal: taps into childhood cowboys and Indians games but more mature e.g blood
-Controversial aspects: Guns, Blood, Bounty hunting
Why are Rockstar games so successful
-Consequence free law breaking and recklessness
-Lots of different genres of games to appeal to different kinds of gamers
-Aimed at a male audience which has the largest proportion of gamers
-Make games for more than one console
-They are a 3rd party company and so are independent from console making companies so they have full control over their games and they can make original games
-Target audience: Men, Teenage boys
-Appeal: Violence without consequences
-Controversial aspects: killing, swearing, execution, gore
Table Tennis -Xbox 360
-Target audience: Men
-Appeal: realistic game play
-Controversial aspects: -none-
Midnight Club: Los Angeles -Playstation 3
-Target audience: Men, Teenage boys
-Appeal: Fast gameplay, realistic graphics, Cars are exact copies
-Controversial aspects: dangerous driving
Grand Theft Auto: Vice City -Playstation 2
-Target audience: Men, Teenage boys
-Appeal: escape from reality, you can do what you want - legal or not
-Controversial- Crime, Swearing, Killing, Dangerous driving, Prostitution
Canis Canem Edit -Playstation 2
-Target audience: Teenage boys
-Appeal: school without studying, revenge on bullies and strict teachers
-Controversial: School fights, bullying, larger characters are meant to look comical, lots of stereotypes
Red Dead Revolver -Xbox
-Target audience: Men, Teenage boys
-Appeal: taps into childhood cowboys and Indians games but more mature e.g blood
-Controversial aspects: Guns, Blood, Bounty hunting
Why are Rockstar games so successful
-Consequence free law breaking and recklessness
-Lots of different genres of games to appeal to different kinds of gamers
-Aimed at a male audience which has the largest proportion of gamers
-Make games for more than one console
-They are a 3rd party company and so are independent from console making companies so they have full control over their games and they can make original games
Rockstar playing session
Rockstar playing session:
1. Who are each of the games aimed at?
2. What is the appeal of each game?
3. By playing the games, why do you think Rockstar Games have been so successful?
4. What are the controversial aspects of the games?
Red Dead Revolver:
1. Man-babys, anyone older than 12, just boys.
2. You can learn to shoot etc. because it gives you lessons on the game. It has a story to follow.
3. The game has a realistic western theme.
4. Too gory when you're not expecting. Good guy is committing crimes.
Manhunt:
1. Lads
2. You collect items which help you later on for killing people. Good graphics.
3. Big hype surrounding it so people wanted to buy it, and the danger and violence made it more fun to play.
4. Have to kill everyone, and you watch it close up.
Table Tennis:
1. Family orientated. Young & old people can play.
2. Characters are realistic. Simple game.
3. Fun games which are realistic and last long.
4. Not controversial and it is kept this way because it appeals to a family audience.
Midnight Club:
1. Lads.
2. Very fast visuals. Good graphics.
3. Any age could play.
4.
Grand Theft Auto Vice City:
1. Lads
2. Good music. Missions to complete and there is a lot of freedom with the cars and what the people can do.
3. Freedom in the games.
4.
Canis Canem Edit Bullwoll Academy:
1. Lads
2. Relatable because its set in school. Missions.
3. Simple and both genders could play.
4. People could think its ok to bully.
1. Who are each of the games aimed at?
2. What is the appeal of each game?
3. By playing the games, why do you think Rockstar Games have been so successful?
4. What are the controversial aspects of the games?
Red Dead Revolver:
1. Man-babys, anyone older than 12, just boys.
2. You can learn to shoot etc. because it gives you lessons on the game. It has a story to follow.
3. The game has a realistic western theme.
4. Too gory when you're not expecting. Good guy is committing crimes.
Manhunt:
1. Lads
2. You collect items which help you later on for killing people. Good graphics.
3. Big hype surrounding it so people wanted to buy it, and the danger and violence made it more fun to play.
4. Have to kill everyone, and you watch it close up.
Table Tennis:
1. Family orientated. Young & old people can play.
2. Characters are realistic. Simple game.
3. Fun games which are realistic and last long.
4. Not controversial and it is kept this way because it appeals to a family audience.
Midnight Club:
1. Lads.
2. Very fast visuals. Good graphics.
3. Any age could play.
4.
Grand Theft Auto Vice City:
1. Lads
2. Good music. Missions to complete and there is a lot of freedom with the cars and what the people can do.
3. Freedom in the games.
4.
Canis Canem Edit Bullwoll Academy:
1. Lads
2. Relatable because its set in school. Missions.
3. Simple and both genders could play.
4. People could think its ok to bully.
Video Games
1. Who are each of the games aimed at?
2. What is the appeal of each game?
3. By playing car games why do you think Rockstar games have been so successful?
4. What are the controversial aspects of the game?
Manhunt
1. This game would appeal for males between the ages of 18-30
2. The appeal of the game is the player becomes a surreal character due to killing people violently.
3. -
4. The controversial aspects are the bloody violence.
Table Tennis
1. Men, sports fanatic mainly table tennis fans.
2. Realistic and the sport itself.
3. -
4. Nothing is controversial
Midnight Club
1. Men, young children to older adults the age of 30
2. Expensive cars, racing against others and realistic/lifetime location
3. -
4. Speeding, crashing cars into each other and illegal street racing?
GTA: Vice City
1. Male, 18 to 30 however teenagers under the legal age.
2. Surreal character, live a life of a criminal, the storyline.
3. -
4. Illegal activity, Crime, Violence, Swearing, Sex and drugs.
Bully
1. Male, teenagers to young adults, 16 to 25
2. player is allowed to pursue bullying, fighting and swearing without the .
3. -
4. Bullying and violence
Red Dead Revolver
1. Male, 18 to 30
2. Different time, first-person character, storyline, violence.
3. -
4. Violence
2. What is the appeal of each game?
3. By playing car games why do you think Rockstar games have been so successful?
4. What are the controversial aspects of the game?
Manhunt
1. This game would appeal for males between the ages of 18-30
2. The appeal of the game is the player becomes a surreal character due to killing people violently.
3. -
4. The controversial aspects are the bloody violence.
Table Tennis
1. Men, sports fanatic mainly table tennis fans.
2. Realistic and the sport itself.
3. -
4. Nothing is controversial
Midnight Club
1. Men, young children to older adults the age of 30
2. Expensive cars, racing against others and realistic/lifetime location
3. -
4. Speeding, crashing cars into each other and illegal street racing?
GTA: Vice City
1. Male, 18 to 30 however teenagers under the legal age.
2. Surreal character, live a life of a criminal, the storyline.
3. -
4. Illegal activity, Crime, Violence, Swearing, Sex and drugs.
Bully
1. Male, teenagers to young adults, 16 to 25
2. player is allowed to pursue bullying, fighting and swearing without the .
3. -
4. Bullying and violence
Red Dead Revolver
1. Male, 18 to 30
2. Different time, first-person character, storyline, violence.
3. -
4. Violence
RockStar playing session
1. Who is it aimed at?
2. What is the appeal of each game?
3. Why have RockStar games been so successful?
4. What are the controversial aspects of the game?
'Midnight Club Los Angles'
1. Boys and people who enjoy racing games or are interested in cars and driving
2. It has a good soundtrack, multiple view points, choice (e.g.. choosing cars and courses) and the option of multiplayer so you can play with friends/family
3. They try to appeal to every person and they have good graphics, they are realistic and have good story lines.
4. Could encourage dangerous driving
'Grand Thief Auto- Vice City'
1. Young adults and teenagers
2. Being in control of the character, doing missions and unlocking things.
4. It is very violent and uses strong language, glorifies theft and crime
'Bullworth Academy'
1. Teenage boys aged 12-16
2. Being a fictional character who can be rebellious
4. Fighting and strong language and giving children the wrong idea
'Red Dead Revolver'
1. Teenage boys and young adults
2. Follows a story line and is based on wild west themed films
4. Guns, murder and violence
'Man Hunt'
1. 15+ males
2. Can change settings and fighting
4. Brutally violent
'Table tennis'
1. All ages and genders
2. Can play with family and friends, can choose a character and location and is easy to play and get good at.
4. Making people lazy
Playing Video Games
Who are each game aimed at?
Grand Theft Auto - male audience due to adult themes. 18+
Bully - male teenagers. 15+ to late 20's
Red Dead Revolver - male audience. 16+
Manhunt - male audience. 18+
Table Tennis - all ages and both male and female audience.
Midnight Club - aimed at females and males. 12+
What is the appeal of each game?
GTA - freedom to do anything.
Bully - freedom to do anything.
RDR - wild west violence.
Manhunt - aggressive, survival.
Table Tennis - easy to use.
Midnight Club - fast driving, exhilerating.
By playing the games, why do you think rockstar has been so succesful?
GTA - original when first produced.
Bully - original.
RDR - difficult so therefore motivates you to play more.
Manhunt - thrilling and original.
Table Tennis - cheap and easy to use and addictive.
Midnight Club - fun and addictive.
What are contraversal aspects of the game?
GTA - really aggressive, gorier than other games.
Bully - bullying, aggresive.
RDR - playing an infamous character, shooting.
Manhunt - law breaking, violence.
Table Tennis - isn't contraversal.
Midnight Club - fast cars, competitive races.
Grand Theft Auto - male audience due to adult themes. 18+
Bully - male teenagers. 15+ to late 20's
Red Dead Revolver - male audience. 16+
Manhunt - male audience. 18+
Table Tennis - all ages and both male and female audience.
Midnight Club - aimed at females and males. 12+
What is the appeal of each game?
GTA - freedom to do anything.
Bully - freedom to do anything.
RDR - wild west violence.
Manhunt - aggressive, survival.
Table Tennis - easy to use.
Midnight Club - fast driving, exhilerating.
By playing the games, why do you think rockstar has been so succesful?
GTA - original when first produced.
Bully - original.
RDR - difficult so therefore motivates you to play more.
Manhunt - thrilling and original.
Table Tennis - cheap and easy to use and addictive.
Midnight Club - fun and addictive.
What are contraversal aspects of the game?
GTA - really aggressive, gorier than other games.
Bully - bullying, aggresive.
RDR - playing an infamous character, shooting.
Manhunt - law breaking, violence.
Table Tennis - isn't contraversal.
Midnight Club - fast cars, competitive races.
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