exam revision

Question: The significance of proliferation in hardware and content for institutions and audiences.

- Companies wont sell as much because the audience have a wider choice of what to buy so not everyone will use the same company - for example not everyone will buy the same games console (wii, xbox, playstation).

- Due to the increased choice which the consumer has it means that they are more likely to buy more games to experience more than one console. Audiences will have to spend more money.

- 3rd party games will become more popular because a game can be bought on any console therefore wider audiences can buy them for the console that they have.

- Companies will have to spend more money and time on advertising because they need their product to be noticed more than others to compete with the competition, and sell their console and games as well as the others. Furthermore they spend more money on the retailers to try and corner the market, for example getting the best floor space.

- All of the consoles make sure that the GTA IV will work on their console so therefore wont charge GTA as much because of the success' of the previous games. Rockstar will also make much more money having their game available on all these consoles.