Revision Questions

AS Media

Key Media Concepts: Section B, Institutions and Audiences.

You need to understand and discuss the process of production, distribution, exchange, marketing and the nature of audience consumption in relation to videogames. You should refer to the industry as a whole, GTAIV, your case study and incorporate key terms.

Below are prompts that indicate the type of thing you need to revise in order to help you answer the exam question.

1. The issues raised by media ownership in cotemporary media practice.

2. The importance of cross media convergence and synergy in production, distribution and marketing

3. The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing.

4. The significance of proliferation in hardware and content for institutions and audiences

5. The importance of technological convergence for institutions and audiences.

6. The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions.

7. The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour



Last Junes AS exam question was:

How important is technological convergence for institutions and audiences?