The importance of cross media convergence and synergy in production, distribution and marketing.
- other features available on consoles e.g playing dvds, internet browsers
- more reasons to buy a console
- creates a more desirable product by being better quality and having more features
- taps into other product's target audiences e.g films and social networking sites
- synergy used in GTAIV: RAGE & Euphoria game engines used to create more realistic and interactive game play.
- media convergence used in marketing: adverts on tv, internet (specialist, fan sites, official sites), in magazines
- media convergence in games e.g MP3 player in game, Facebook updates in game. Games with these features e.g Project Gotham Racing III. This makes the game more customisable and so more desirable.
- Media convergence: online distribution of games through consoles gets rid off the need for retailers
- Marketing: demos available online and through console site browsers
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