Ethnicity Plan

Intro:
What does representation mean?
Discuss Ethnicity and the micro-elements.

Main:
Camera Work
Black man was shown at the same level to the rest of the minor cast showing that he's equal to them.
The lead white man is shown at a higher angle to others making him appear more authorative.
When the black man enters only his body is shown not his head showing he is not as important.

Mise-en Scene
The black man who delivers the note is wearing a more formal costume of a police outfit.
The majority of the cast are white (colour), showing that the white people are superior which is a stereotype of people at that time.

Sound
The black man stands there and doesn't say anything compared to the white people who are talking alot, showing that he has more respect than the others.
The black guy refers to the other white people as 'Sir' or 'Gov', also showing that he has more respect and they may be superior.

Editing:
The lead white man has longer shot duration than either of the black men, showing he is of higher importance.

This makes the audience feel sympathy for him has he isn't shown as superior as the others.
There aren't any main stereotypes that are obvious to the audience for ethnicity.

Conclusion:
We think that it is an accurate representation of ethnicity at that time, but not for this current time.

Metal Gear Solid 4

Production:

• Released: 12th June 2008
• Publisher: Konami
• Developer: Kojami Production
• 200 people worked on the develpment of the game
• 4.5 million games sold
• $195 million profit

Distribution:

• Old and New Model
• Buy in store
• Online expansion packs for added extras
• get online starter pack with game for online game play

Marketing:

• Marketed through apple computers as they made a mini game on top of the main game
• Have there own website
• Viral marketing
• Youtube
• Most game trailers is over 2 minuets long

Consumption:

• Play online with up to 16 people
• Play a smaller version of the game on the ipod touch/phone
• Limited edition verison of the game
• It is ps3 exclusive

Differences Between Gta 4:

• Political game based on possibiltys in future.
• Highly realistic and more sophisticated enimies
  
• Many cutscenes are 2hours long giving it a cinematic feel
• The game is stealth action and gta 4 is just action.
• Superior graphics
• Multi layered narrative
• weapons cuztimisation

Revision Notes :)

The technologies that have been introduced in recent years at the levels of production, distribution, exchange and marketing?

- Gta 4 games engines rage and Euphoria.

- Viral marketing has introduced advertising to a new generation.

- you can now buy games of the online market space and cut out the distributor.

- New mediums of marketing have been introduced and are attracting people of all ages and genders.

- Internet is paving the way for a new age of distribution. It cuts out the need for a retailer and distribution. It effectively means more profit for the producer and developer.

- Marketing has evolved as well, adverts are more subtle and often thought provoking for video games.

Horizontal Integration - is when the main company pay different companies to do other aspects of the game

Augmented reality- A new marketing tool, where you hold up a symbol from a magazine at a webcam. It shows you new features and video not in the magazine.

Advantage of OnLive:
- Can play all types of different games available on most consoles.
- The console is smaller than others so takes up less room.
- The top games are available online sooner than in store.
- Can view and play demo's of the games so you can choose.
- The games are cheaper than in store so can afford to complete one and then buy another

Disadvantage of OnLive:
- Other console manufactures are being threatened.
- There maybe lag if many people are on at once or if your broadband is slow.

Rockstar playing session

Rockstar playing session:
1. Who are each of the games aimed at?
2. What is the appeal of each game?
3. By playing the games, why do you think Rockstar Games have been so successful?
4. What are the controversial aspects of the games?

Red Dead Revolver:
1. Man-babys, anyone older than 12, just boys.
2. You can learn to shoot etc. because it gives you lessons on the game. It has a story to follow.
3. The game has a realistic western theme.
4. Too gory when you're not expecting. Good guy is committing crimes.

Manhunt:
1. Lads
2. You collect items which help you later on for killing people. Good graphics.
3. Big hype surrounding it so people wanted to buy it, and the danger and violence made it more fun to play.
4. Have to kill everyone, and you watch it close up.

Table Tennis:
1. Family orientated. Young & old people can play.
2. Characters are realistic. Simple game.
3. Fun games which are realistic and last long.
4. Not controversial and it is kept this way because it appeals to a family audience.

Midnight Club:
1. Lads.
2. Very fast visuals. Good graphics.
3. Any age could play.
4.

Grand Theft Auto Vice City:
1. Lads
2. Good music. Missions to complete and there is a lot of freedom with the cars and what the people can do.
3. Freedom in the games.
4.

Canis Canem Edit Bullwoll Academy:
1. Lads
2. Relatable because its set in school. Missions.
3. Simple and both genders could play.
4. People could think its ok to bully.